. >> liberals are more likely to watch law and order. >> tonight, pbs will not be the worst think on television. >> what difference does that make. >> if you wanted to reach an independent swing woman voter by the house and garden channel, if you want to reach a republican leaning law bu less likely to vote swing manning guy the golf channel. >> he did research on blacks who might vote for bush and many are christians that watch these tv preachers. >> now in the name of jesus, i command this debt out of my life. >> so he placed advertisements there. >> in ohio, bush got 8% of the african-american voted. in 2004 he got 16%. because we were able to identify their history was overwhelmingly democratic we had clues they might be reachable. >> this year they want to reachg voters in these ten states. >> you take a map of the united states and you just cross them out. we can't win here. >> john: for most of us really don't count. we live in the wrong state. i live in new york. my state votes will go to obama. if all new york swing voters shift their votes. if you live in texas, same deal.